(May 30, 2013) Friedrich Consulting & Research, LLC (FCR) is pleased to announce the formation of a new company, Native Traits, LLC. The new company will be headquartered near Kalamazoo, Michigan. Native traits and other genetic technology previously developed by FCR have been transferred to Native Traits. FCR is the majority owner along with several private investors. Dr. James W. Friedrich is the President and Chief Executive Officer. Dr. John L. McIntyre has been elected Chairman of the Board.